Elector takes Croatian electronic music to Amsterdam as its mission expands
The former awards project has begun a wider push to connect Croatian electronic artists with international music professionals.
Elector is widening its work beyond awards to support Croatian electronic music through international promotion and live opportunities. Its first joint visit to Amsterdam Dance Event with the export office We Move Music Croatia offered a glimpse of that new direction.
According to We Move Music Croatia, the delegation included Elector director Arsen Pavešić, music journalist Tena Šarčević and DJ and producer Jan Kinčl. Over four days, they met festival organisers, promoters, booking agents and other professionals, presenting Croatian artists and a booklet introducing the country’s electronic scene.
From awards to a broader platform
Elector says the new format will focus on connecting domestic artists with European music events and showcase festivals. Three electronic music award categories will continue within Rock&Off: album or compilation, remix, and New (S)Elector for emerging talent.
The project also links up with AJMO!, which supports music activity beyond Croatia’s largest cities. In the current season, the Šibenik association RatCat was selected for the Elector programme. The Amsterdam meetings are a starting point for further cooperation, rather than a guarantee of future bookings.